Revenue Sales

Hamlet Hotels structure is instrumental in ensuring we are quick to respond to rapidly changing markets and that we lead the industry in our approach.

The Commercial Hub encompasses five teams under two departments:

  • Regional Revenue Management
  • Performance and Analytics
  • Reservation Services
  • National Sales
  • Central Sales

With the teams working closely together, we can react quickly and effectively to market and purchasing behaviour changes. We are able to identify and take advantage of existing opportunities presented and seek out new markets with equal success.


We use best revenue generating brand tools and systems, we also draw on greater analytical and decision making capabilities through insights from our Performance and Analytics team. We provide a true total profitable revenue approach supported by industry leading metrics for all aspects of our business.

Our regional revenue team review hotel performance on a daily basis, ensuring revenue opportunities are maximised at all times and drive the medium term revenue strategy to ensure we are ahead of the market. With over 100+ years’ experience in the team, supporting branded as well as unbranded properties, we provide appropriate support and system knowledge to fit a range of individual requirements.

Our centralised reservations services team guarantee that our guests’ needs are met quickly and our response is personalised to their specific needs. Having the teams based together at the Commercial Hub facilitates cross-selling opportunities and sales leads generation.


Within the sales teams we are able to take advantage of our selling power as a large group of hotels and provide an approach to booking and follow up which results in maximised conversion. We mine the market thoroughly by combining proactive and reactive sales.

The teams’ responsibilities are as follows:

National Sales

  • Leisure
  • Meetings & Events
  • Corporate Accounts

Central Sales

  • Hotel Sales Support
  • Meetings & Events
  • Local Corporate Accounts
  • Incremental Revenue Opportunities

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