6 reasons why people aren’t booking rooms in your hotel
Are you looking for ways to better your hotel? Are you feeling stuck in the current situation of your hotel and wondering how to break through? Well, we get it. As much as hotels are an exciting industry with endless possibilities, they can also be challenging at the same time. Keeping up with trends, new technology, and competitors can be difficult. But luckily you’re reading this blog, because you know there has to be a way to make things better for your hotel. With that said, here are six reasons why people aren’t booking rooms in your hotel:
Technology is the key to success
If you want your hotel booking to be successful, you have to make technology your number one priority. Too many people are skipping this part, and it’s hurting their business. The first step, and the most important, is to make your website fully optimised for mobile. It’s estimated that mobile is making up to 70% of all internet traffic – this is a trend that isn’t going anywhere. Having a website that is fully-optimised for mobile is definitely something that hotels simply cannot skip.
The next thing you want to do is start investing in an artificial intelligence chatbot. You want to be able to make booking your hotel as simple as talking to a friend. Hotels that have implemented these technologies have seen a huge boost in their business; not only are people able to book rooms more quickly, but they are also booking more rooms than ever before.
You have to make sure your booking process is easy and intuitive and that people aren’t spending a lot of time trying to figure out how to send a room booking. They are looking for the fastest, most efficient way to get it done.
Timing is everything
If you want people to book rooms in your hotel, you have to be aware of the timing. You have to know when people are searching for hotels, and when they are booking rooms. This is important because if you don’t have enough supply, or you don’t have your rooms listed at the right times, you’re going to miss out on bookings. It’s important to know when your prices are at their highest, when the best days are to list, and when to increase and decrease your prices. Most people start looking for hotels two weeks prior to their trip, so if you want to get the highest amount of bookings, you must have your rooms listed at this time. If you don’t have enough supplies during the busiest times, people aren’t going to be able to book. This is why timing is so important.
A bad online reputation
A poor online reputation will not only hurt your booking rates, but it can also cost you bookings. If people can read negative reviews about your hotel online, they aren’t going to book there. This is such an important thing to monitor and take seriously. If you have a bad online reputation, you have to work on correcting it. The best way to start is by taking feedback and reviews seriously. You want to reply to every single review, even the bad ones. You want to make sure that you are thanking people for taking the time to leave feedback and also working hard to make things right.
You also want to be proactive in getting reviews – don’t sit back and let people do it on their own. Instead, you should ask for reviews from your guests and make sure that you follow up with them when they leave feedback.
Your rooms are plain and boring
If people don’t want to book rooms in your hotel, one of the reasons may be because the rooms look plain and boring. It’s so important to make sure that your rooms are appealing and exciting because they should look like a space that people would want to stay in. If you have plain, boring rooms, you are not going to see many bookings. You want to create a unique and memorable experience for your guests, and you can do this by starting with the design of the room. You want to make sure that the design is appealing and that it reflects your brand; it should be modern and stylish. You want to pay attention to the colours and furniture inside the room and make each one feel unique and special.
You also want to make sure that each room has a theme, and that each individual element of the room combines to give the guest a cohesive, enjoyable experience. You could even make the experience more memorable by giving each room its own special name.
People don’t realise it’s a hotel
It may sound simple, but if people don’t know that your hotel is a hotel, they aren’t going to book rooms in your building. This is why it is so important to make sure that you are marketing your hotel correctly. You want to make sure people are aware that it’s a hotel and that they, in fact, can book rooms there. You want to make sure that your signs, website, and your social media are all consistent with one another. It’s really important that across all of your platforms, everything looks professional, high-quality, and inviting.
People don’t trust you or feel confident in your brand
If people don’t trust your brand or feel confident in it, they aren’t going to book rooms in your hotel. This is something that you have to pay attention to. You have to make sure that your guests are confident in your brand, and one way to do this is by ensuring that you have quality and consistent branding throughout your hotel.
Everything from your website, to your signs, to your uniforms should be consistent with your brand, and your guests should feel confident in it.
You want them to trust that when they walk into your hotel that they will receive a consistent experience. And importantly, you want each employee to be empowered to provide the best service possible.
The bottom line
If you want people to book rooms in your hotel, you have to make sure that it is appealing and exciting. Ensure that your hotel is easy to book, that people know it’s a hotel and that they feel confident in booking rooms there. Not only do you have to present a hotel that is appealing and exciting, but also somewhere that is clean. At the very least, your guests should feel comfortable, and know that they have clean rooms. You have to make sure that your hotel is properly maintained and that it’s safe and secure. The last thing you want is for your hotel to be a place that people don’t want to stay at.
Hamlet Hotels is a growing hospitality startup, which gives hotel owners and investors a great opportunity in the hotel business to receive a guaranteed net income without being involved in their hotel’s day-to-day operations, sales or distribution of rooms.
Follow us on LinkedIn or subscribe to our newsletter for more industry news, tips and insights.