Hamlet Hotels Hamlet Hotels - Maidstone
Benefits of direct booking


The future of the hotel industry is likely to be shaped by several key trends and developments. As technology continues to advance, hotels will need to incorporate new technologies into their operations and guest experiences to remain competitive. At the same time, sustainability will become an increasingly important factor, both for guests and hotels. Additionally, the rise of alternative accommodations will call for hotels to set themselves apart by offering unique, personalised experiences to guests.


One of the major current trends in the hotel industry is the increasing use of technology , from online booking and reservation systems to the use of electronic keys and guest communication apps. Hotels are using technology to improve their operations and enhance the guest experience. This trend is likely to continue in the future, as hotels look for ways to make their operations more efficient and provide guests with the services and amenities they have come to expect.

Alternative accommodations

Another notable trend is the growth of alternative accommodation. The popularity of vacation rentals, co-living, and home-sharing platforms has increased over recent years. This trend is likely to continue in the future. Hotels will need to adapt and differentiate themselves to compete with these alternative options.

One way hotels can accomplish this is by using technology to offer guests original and unique experiences, such as virtual reality tours or personalised itineraries.


Sustainability is also likely to be a key trend in future for the hotel industry. More and more guests are looking for hotels that are eco-friendly that incorporate sustainable practices into their operations. This demand encourages hotels to invest in sustainable technologies and practices, such as using renewable energy sources, reducing water usage, and recycling. These sustainability efforts are likely to differentiate sustainable hotels from unsustainable ones and attract guests who are looking for eco-friendly options.


The personalisation of guest experience will also be a big trend in future. Hotels will use data and technology to tailor services and amenities to individual guests. This could include offering personalised recommendations for activities and attractions or providing guests with a personalised in-room experience. Hotels can also use technology to gather feedback from guests and make improvements based on their needs and preferences.

Health and wellness

Health and wellness are important aspects to consider when staying in a hotel. There are several things that hotels can do to promote health and wellness for their guests. Some examples include providing healthy food options in their restaurants and room service menus, offering fitness facilities or access to nearby gyms, and providing in-room amenities such as yoga mats and meditation guides. Additionally, hotels can consider offering guests access to health and wellness services such as massages, acupuncture, and other treatments.

By prioritising health and wellness, hotels can create a more enjoyable and relaxing experience for their guests.

Virtual reality (VR) and augmented reality (AR)

Virtual reality (VR) and augmented reality (AR) are technologies that are becoming increasingly popular in the hospitality industry. For hotels, VR and AR can be used to enhance the guest experience in several ways. For example, hotels can use VR to allow guests to take virtual tours of the property before they arrive, or to explore the surrounding area and find nearby attractions. AR can be used to provide guests with information and directions, such as displaying the location of the nearest restaurant or showing the way to the pool. Additionally, hotels can use VR and AR to provide entertainment, such as virtual reality games and experiences. These technologies have the potential to make the guest experience more engaging and immersive.

Experiential travel

Experiential travel, also known as “immersive travel,” is a type of travel that focuses on creating unique, memorable experiences. Experiential travel is all about engaging with the local culture, trying new activities, and stepping outside of one’s comfort zone. This can include things like staying with a local family, participating in a traditional cultural event or ceremony, or learning a new skill or hobby. The goal of experiential travel is to provide travellers with a deeper understanding and connection to the people and places they are visiting and to create experiences that are authentic and meaningful.

This type of travel is becoming increasingly popular as people are seeking out unique and personal experiences rather than just visiting tourist attractions.

Smart hotels

Smart hotels are hotels that use technology to improve the guest experience and streamline operations. A smart hotel typically uses a range of technologies, such as Internet of things (IoT) sensors and devices, artificial intelligence (AI), and mobile apps, to provide guests with a more personalised and convenient experience. For example, a smart hotel might use IoT sensors to automatically adjust the temperature and lighting in a guest room or to provide guests with information about the hotel’s amenities and services. AI can be used to provide personalised recommendations to guests, such as suggesting nearby restaurants or activities based on their interests. Additionally, mobile apps can be used to allow guests to easily book and manage their stay, including checking in and out, requesting services, and more. Overall, smart hotels aim to use technology to enhance the guest experience and make their stay more enjoyable and convenient.

In summary, potential future trends and predictions to keep in mind are:

  • Increased use of technology to enhance the guest experience. This could include things like mobile check-in and keyless room entry, as well as virtual concierge services and personalised in-room experiences.
  • The continued growth of the boutique hotel market, with a focus on unique and personalised experiences.
  • A rise in eco-friendly and sustainable hotels, as more and more travellers, prioritise environmentally-conscious travel.
  • The emergence of new types of accommodation, such as co-living spaces, luxury camping and other alternative accommodations.
  • The continued expansion of the sharing economy, with more people choosing to stay in private rentals or home-sharing accommodations instead of traditional hotels.
  • An increased emphasis on health and wellness, with hotels offering more fitness and wellness amenities and services.
  • The growth of virtual reality and augmented reality technology could be used to enhance the hotel booking and planning process.
  • A shift towards more experiential travel, with hotels offering unique and local experiences to guests.
  • The rise of smart hotels, with advanced technology and automation, will be a future trend.

Finally, the hotel industry is likely to become even more competitive in the future. New brands and technologies are likely to emerge, and existing players will need to adapt and innovate to stay relevant. This will require hotels to be agile and adapt to changing market conditions, as well as to the needs and preferences of guests.